The project was a group work for the Liberty London brand, to design a unique retail concept for their flagship store in Doha, Qatar. The concept was applied to a theoretical space in Msheireb Downtown, showcasing the brand's iconic values. The team's outcome was presented to liberty representatives. The visuals shown here highlight my individual contributions.
Project Title: Liberty London
Type: Retail
Year: 2024
Concept collage establishing the atmosphere, narrative, and visual identity of the retail experience through Liberty’s signature pattern language, layered materiality, and curated contrasts.
Material and experience collage exploring how Liberty’s heritage aesthetics can be translated into spatial moments, guiding texture, color, lighting mood, and customer experience.
Tearoom floor plan outlining spatial organization, circulation, seating typologies, and thresholds, designed to create an intimate hospitality layer within the retail concept
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Entry bar elevation designed as a welcoming focal point, balancing function and brand expression through material detailing and a refined composition
Booth seating elevation emphasizing comfort and enclosure, using proportion and detailing to create a hospitality moment aligned with the brand’s character
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Private nook elevation proposing smaller retreat spaces for a calmer, more personal experience, reinforcing the tearoom’s role as a layered interior within the flagship concept
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Axonometric view illustrating the tearoom as a complete spatial system, showing how the plan, elevations, and seating zones assemble into one cohesive environment